Digital Lead & Solutions Architect driven by human centred design. I specialise in the creative execution and development of digital products, online experiences as well as design systems.
Introduction
About
While constantly dedicated to inspiring and motivating others to reach there goals in the digital tech industry, I specialise in the creative execution and development of digital products, online experiences as well as design systems.
Experience
I have been helping companies plan, design and develop their digital products since 2007. I’ve mostly worked with early-stage startups but spent many years deep inside the digital agency world which is where my journey in digital technology began.
After working for about four local advertising and web development agencies, I began to really focus on user interface and user experience design which led to me leaving my job as a web designer and joining my first tech startup as a design lead.
It was in the Fin-Tech realm that I discovered my interest and curiosity for the business side of product design. Truly understanding customers, revenue and digital business models was a powerful tool to have as a designer, so I spread my wings and took a step into international waters to challenge myself on a global level.
Availability
Work Status 2025: Full Time @ Epam Systems & Empathy Lab
I am honoured to be working with an international giant in digital technology realm and always on a mission to build quality solutions with quality brands.
Please feel free to get in touch with me for a chat: info@darrencroxford.com.
Work Showcase
2023
De Beers Jewellers
The global update is focused on servicing customers on all desktop, tablet and mobile devices. The key purpose for this website redo is to make the online shopping experience seamless and easy for all users to engage with.
Visit WebsiteVisit Website2022
NuSkin Apps
Nu Skin is a global integrated beauty and wellness company that helps people look, feel and live their best with products that combine the best of science, technology and nature, including an award-winning line of digital apps.
View in App StoreView in App Store2022 Concept
Adidas Mobile App
While constantly being inspired by the brand, I took a step inside the Adidas world by creating a fresh online shopping experience in Figma. This is a personal concept created for self growth and ideation purposes.
Request a ShowcaseRequest a Showcase2021
Absa Banking App
Absa is an African brand inspired by the people they serve. Absa Group Limited is listed on the JSE and is one of Africa’s largest diversified financial services groups with a presence in 15 countries across the African continent.
View in App StoreView in App Store2019
Contact Center App
Zailab is a next-generation cloud-based contact centre platform which serves businesses of all sizes. Zailab’s cloud-based platform keeps track of your client conversations on every channel and gives you the insights that you need to manage your team remotely.
www.zailab.comwww.zailab.com2017
Sales Force Mobile App
Your all-in-one cloud based mobile B2B commerce platform empowering your business to sell more goods, offer a better service and gain market intelligence.
View in App StoreView in App Store2016
Wine Connected App
This application was built for iPad to take the user to the farm digitally and allow them to grow their own crop and control their own harvest throughout the Wine Making cycle of 9 months.
Collab ShowcaseCollab Showcase2015
Surf Report App Concept
I had a go at re-designing the website and conceptualising a smooth Mobile Application with a weather forecast and live surf report.
Photography - Sacha SpeckerPhotography - Sacha Specker2014
Hurley - South African Junior Surfing Champs
The Hurley South African Junior Surfing Champs website was designed and built to promote the event, provide a live score board, give an accurate surf report as well as connect the users.
www.hurley.comwww.hurley.comWork Experience
Contact
Please feel free to drop me a message and I will get back to you shortly.