Imagine savouring a superb wine that you personally crafted - having followed and directed its journey from budding on the vine to bottles in your cellar. Imagine having one of the Cape’s top wine-producing vineyards and viticulturists at your disposal and your choice of renowned winemaker as your partner.
02. The Brief
Over two years ago, entrepreneur Peter Stuart and Gabrielskloof viticulturist Barry Anderson coined the idea of WineConnected; an opportunity to farm your own grapes and make your own wine online with the help of three of the most successful winemakers in the country. Tasked with turning their dream into reality, our challenge was to take the very tactile experience of winemaking and create a digital platform that was as interesting and as easy to use as possible.
The platform works across any device, allowing members to manage their vineyard from their laptop, ipad, or mobile phone.
The WineConnected web application allows members to follow the progress of the farming and winemaking online, and follow the life cycle of their vines from bud break to designing the packaging of their very own label.