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© 2019, Digital Design Showcase by Darren Croxford

WineConnected Application

  • Date: January 1, 2018

  • Skills: User Interface & User Experience Design

  • Client: WineConnected

  • Project link:


01. Intro

Imagine savouring a superb wine that you personally crafted - having followed and directed its journey from budding on the vine to bottles in your cellar. Imagine having one of the Cape’s top wine-producing vineyards and viticulturists at your disposal and your choice of renowned winemaker as your partner.

02. The Brief

WineConnected is the closest thing to owning your own wine farm. This cross device platform gives anyone the complete experience of making their own wine from start to finish.

The Challenge

Over two years ago, entrepreneur Peter Stuart and Gabrielskloof viticulturist Barry Anderson coined the idea of WineConnected; an opportunity to farm your own grapes and make your own wine online with the help of three of the most successful winemakers in the country. Tasked with turning their dream into reality, our challenge was to take the very tactile experience of winemaking and create a digital platform that was as interesting and as easy to use as possible.

The Experience

The platform works across any device, allowing members to manage their vineyard from their laptop, ipad, or mobile phone.

The WineConnected web application allows members to follow the progress of the farming and winemaking online, and follow the life cycle of their vines from bud break to designing the packaging of their very own label.

03. Usage

Members are able to select different membership types, the barrel in which their wine will mature in, as well as packaging and labelling options for their own brand of vintage.The Vineyard Manager allows members to follow the progress of their vines, through pictures and video's from their vineyard, as well as weather and soil moisture information to keep members informed and educate them on the winemaking process. A handy Winemaker inbox allows members to send messages to their very own winemaker and enquire on their designated block of vines are progressing, while the events column keeps members informed of upcoming WineConnected events, vineyard visits and wine tastings.